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Some companies believe that the best way to attract players is to build social activities around there games. Also the increased cooperation between Hollywood and game developers will bond players to the games.
There is currently a market of 55 million casual gamers. It has grown from 39 million in 2000. These are gamers not willing to shell out monthly subscription fees for online games.
Most popular web based games include puzzle games, card games such as solitaire and word games.
Example online game lists: Free Online Games Pictionary Scrabble Tetris Boggle
In some places online games have moved from the net to game lan conventions. Where people meet and play games in real life. It is becoming a bigger trend for game companies to arrange these kind of gatherings.
Jupiter estimates that PC-based online games will generate $750 million in advertising revenue in 2006.
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